NFL takes its first venture into social casino gaming with Aristocrat.

NFL Super Bowl Slots is the NFL’s first social casino game, created in collaboration with Aristocrat’s Product Madness. With all 32 teams, competitions, and prizes, the game broadens the NFL’s gaming audience while supporting Aristocrat’s expanding social gaming business.

Through a partnership with Aristocrat, the NFL is entering the social casino market.

Product Madness, Aristocrat’s social gaming division, partnered with America’s most popular professional sports league to release a new game. NFL Super Bowl Slots is the league’s first venture into social casinos and is licensed by the NFL.

Players 18 years of age and above can play the free-to-play game, which is also supported by the NFLPA and has four-time NFL Pro Bowl linebacker Micah Parsons as a brand ambassador.

“Every football fan understands the excitement of seeing their favourite NFL Superstar triumph on the field,” stated Matt Curtain, president of NFL Players Inc. “With this partnership with Aristocrat and Product Madness, we have a special chance to make that experience come to life in the social casino setting.”

Players can select from all 32 NFL teams in NFL Super Bowl Slots, which also provides daily challenges to encourage participation. With the ultimate goal of becoming a Hall of Famer, the product lets gamers climb their rankings and offers virtual benefits.

Players can also participate in head-to-head tournaments in the social casino game.

An aristocrat builds a rapport with the NFL

After working with the NFL in 2023 to provide NFL-themed slot machines to physical casinos across the United States, Aristocrat is launching a social casino game with an NFL license.

NFL Super Bowl Jackpots, a slot game with a progressive jackpot of up to $1 million, was the first in a series of NFL-themed slot games released by the NFL and Aristocrat.

In 2021, Aristocrat signed a multi-year slot machine licensing agreement that gave the company’s gaming division a non-exclusive license for virtual offerings and an exclusive worldwide license to create retail slot machines, giving them access to NFL intellectual property rights.

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The social gaming enterprise of Aristocrat

Based on data from Sensor Tower and Aristocrat, Product Madness has become one of the biggest social gaming companies, holding about 21% of the market.

Revenue from the Aristocrat subsidiary increased to $579 million in H1 2025 from $550 million in the same period the previous year. In contrast, Aristocrat’s Gaming division reported $1.2 billion in revenue in the first quarter of 2025, almost exactly matching the company’s H1 2024 figures.

In H1 2025, Aristocrat’s total revenue was $2 billion, up from $1.8 billion in H1 2024. In H1 2025, Product Madness’s profits increased 13.5% year over year to $248 million. Profits for the entire company increased from $882 million in H1 2024 to $984 million.

Aristocrat credited increased operational efficiency for the expansion of its Product Madness business. Direct-to-consumer sales for the social game company also increased.

Product Madness’ games had an average of almost 2.1 million daily active users in H1 2025.

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